Parikshit Sharma joins Bloomingdale Public Relations as Regional Director – Southeast Asia, bringing a new regional leadership focus to its communications business. Based in Singapore, Parikshit will lead the agency’s Singapore operations while overseeing its wider Southeast Asian mandate, including the growing business corridor between India and Singapore.
Parikshit brings more than 20 years of experience in marketing, brand activation, shopper marketing, experiential strategy, consumer engagement, and communications to the role. Sharma has served as a senior leader for the brands in DDB Mudra, Ogilvy Action, Wunderman Thompson and Havas Media Group, gaining experience across brand strategy, consumer behavior, retail marketing and digital engagement.
Parikshit had been advising brands for retail, activation and digital engagement across ASEAN and Australia. He has led global brands on their re-launch projects like Intel and Nokia and brought international market experience to his regional leadership profile.
Key Highlights
- Parikshit Sharma takes charge as Southeast Asia Regional Director
- He brings over two decades of cross-market marketing experience
- His mandate covers regional growth, clients, and market expansion
In his new role, Parikshit will lead the growth of the Singapore client base, building capabilities in the Southeast Asian region and assisting businesses that are expanding between India and Southeast Asia. His duties will also include creating a more integrated communications strategy that can be applied to markets where the consumer, cultural, media and business climate differs.
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For Parikshit, the move comes at a time when the role of communications leadership is expanding beyond conventional public relations. Modern brands increasingly require an understanding of business strategy, consumer behaviour, culture, technology, reputation, and market dynamics to build stronger relationships with their audiences.
Diana Fernandes, Founder and Group CEO of Bloomingdale Public Relations, commented that “Singapore is an important vantage point in understanding and developing relationships across Southeast Asia. The agency needed a leader, she said, who would be able to extend beyond the Singapore market and help to develop a more regionally integrated communications practice”.
Diana also said the agency intentionally looked beyond traditional PR backgrounds when selecting its regional leader. “Communications has changed dramatically. It now sits at the intersection of business, culture, technology, consumer behaviour and reputation,” she said, adding that Sharma brings a broader perspective shaped by his experience across brands and markets.
Parikshit brings a similarly broad view of the communications industry. He said his career has consistently focused on understanding why consumers notice, trust, and choose brands. In his view, effective public relations now requires a deeper understanding of the business and the market rather than focusing only on media visibility.
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“PR is no longer just about media coverage. It is about understanding the business, the consumer, the culture and the reputation of a brand, and bringing those perspectives together,” Parikshit said.
His experience across ASEAN, India, Africa, and Australia has also shaped his understanding of regional differences. Parikshit pointed out that Southeast Asia cannot be treated as a single market, as individual countries have distinct media ecosystems, consumer preferences, business cultures, and regulatory environments.
Parikshit’s track record includes leading a festival shopper campaign at Wunderman Thompson across 10 Tata retail brands, including Tanishq, Titan, Croma, and Westside. At Ogilvy Action, he led rural activation for Hindustan Unilever that reached more than four million households. His shopper marketing work at DDB Mudra earned Gold and Silver at the Abby Awards.