John Tan, Chairman & CEO, AEI Capital Group
Alternative asset management plays a key role in managing beyond investors' traditional assets. If the reports are anything to go by, the alternative asset market in Asia is poised for transformative growth, with AUM projected to exceed $30 trillion by 2030. The digital asset management market alone is expected to grow at a CAGR of 19.2 percent from 2024 to 2030.
Despite these prospects, the industry faces a fair amount of challenges. Though innovative financing and government initiatives are improving access, private and public credit markets are constrained by liquidity. Hedge funds and fund-of-funds remain under developed, requiring investor awareness and portfolio diversification.
A New Challenge is Brewing Up
By: Sujith Vasudevan, Managing Editor
Malaysia is blessed with a thriving financial ecosystem. To put things in numbers perspective, the countrys banking, financial services, and insurance (BFSI) industry is estimated to be around $53.89 billion, primarily driven
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Gitta Perez, before assuming her role as the Region Head, served as the Head of Talent Boost India at the New Delhi
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Sanjay Sehgal has over 20 years of management and entrepreneurial expertise in the enterprise software, sales, marketing, and operations sectors.
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Baroruchi Mishra, Group CEO of Nauvata Energy Transition (NET) Enterprise Pvt. Ltd, is a techno-commercial leader with 35 years of expertise
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Top 10 CEOs from BFSI Industry in Malaysia - 2025
The BFSI (Banking, Financial Services, and Insurance) sector has contributed to the economic development of Malaysia, not only positioning the country with its financial stability but also with its economic growth in the nation as well. This sector has changed over the years in terms of more people participating in the financial system, more customer-friendly products, and a greater variety of services. The market has continued to exhibit an upward trajectory with the existing sound regulatory framework and relationship from both domestic and foreign investors. Moreover, as digital banking and fintech solutions and insurance are more commonly utilized through user-friendly approaches, the market will continue to grow as consumer preferences change.
BFSI sector CEOs have played a vital role in guiding organizations toward sustainable growth and competitiveness. The significant emphasis of their strategic leadership is placed on optimizing customer experience, driving operational efficiency, and advancing innovation. These leaders work closely with both regulators and technology partners, and stakeholders, to navigate market challenges and unlock emerging opportunities. Their risk management expertise, investment strategies, and commitment to customers have improved market resilience.
"Malaysia’s BFSI CEOs are driving digital transformation, ensuring that finance is more accessible, secure, and tailored to meet evolving market needs"
In addition to the BFSI sector, CEOs are operating in the larger business ecosystem, supporting cross-industry synergies and driving broader economic diversification efforts. These leaders are also pioneering the adoption of technology, such as artificial intelligence, blockchain, and data analytics, to enhance decision-making, security and service delivery. Their ability to imagine change in terms of digital transformation has resulted in the BFSI industry becoming a competitive player in the global financial ecosystem, enhancing the ability of the industry to consider future strategies for growth and innovation.
CEO Insights Asia in this issue presents a list of ‘Top 10 CEOs from BFSI Industry in Malaysia - 2025' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
| Company Logo | Company Management | Company Name | Company Description |
|---|---|---|---|
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Ahmad Shahril Mohd Shariff , CEO | Bank Kerjasama Rakyat Malaysia | He has held key leadership roles in operations and business management, and focuses on driving financial inclusivity, strengthening cooperative banking, and more |
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Eqhwan Mokhzanee Bin Muhammad, CEO | AmBank Islamic | With a background in economics and professional qualifications in accounting and banking, he has led initiatives in Islamic finance, capital markets, and business transformation |
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John Tan, Chairman & CEO | AEI Capital Group | With over a decade of professional experience, he drives business growth by fine-tuning market positioning, developing investment campaigns, overseeing digital content, and more |
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Kellee Kam, Group CEO | Alliance Bank Malaysia | With over 24 years of experience in the financial services industry, he has held significant roles in both local and international banks |
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Khairul Kamarudin , President & CEO | Bank Muamalat Malaysia | He has held key leadership roles in the sector and is recognized for driving operational excellence, strategic growth, and innovation in compliant financial solutions |
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Kingston Ng , CEO | Richewood Capital | With 25 years of invaluable experience across Malaysia, China, and Sri Lanka, he is a seasoned professional in financial services, capital markets, and investments |
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Mohd Syahrul Ishak, CEO | Al Rajhi Banking & Investment Corporation | He has over 20 years of experience in banking and finance, and is known for strategic leadership, driving transformation, and operational excellence |
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Novan Amirudin, Group CEO & Executive Director | CIMB Group Holdings | He has experience in banking, capital markets, and corporate finance, having held senior leadership roles in investment banking and wholesale banking |
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Omar Siddiq, Non-Independent Executive Director, CEO & Head - Banking | HSBC Amanah Malaysia | He brings experience in wholesale and Islamic banking, with a background in corporate and retail banking leadership |
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Paduka Syed Mashafuddin Syed, CEO | Affin Bank | He is recognized for his leadership in corporate finance, investment banking, and strategic business growth, with expertise in developing customer-focused financial solutions |
Other Issues
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