Top 10 Marketing Leaders from Philippines

Marketing In the AI Era

Marketing executives from the Philippines have taken on the role of driving business expansion and brand development across international and local markets. They operate in Southeast Asia's most rapidly changing market, which shows digital growth, increased customer demands and the growth of online shopping platforms. Philippine marketing executives use data analysis, multiple marketing channels and unified advertising strategies to reach various customer groups because their country has a highly connected population that uses mobile devices and social media platforms.
The specialists use AI-powered analytics tools together with marketing automation software and personalized content approaches to enhance their advertising campaigns and track their financial results. They lead projects which combine conventional advertising methods with online platforms to help businesses stay relevant in a market which experiences rapid shifts in consumer preferences.

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By: Simon Wardley, Researcher, Startup Advisor, and Former CEO

Often, people assume that the AI story has already been written and that its outcome is settled. The answer is that it’s not. In truth, that’s far from reality.

Top 10 Marketing Leaders from Philippines - 2026

Marketing executives from the Philippines have taken on the role of driving business expansion and brand development across international and local markets. They operate in Southeast Asia's most rapidly changing market, which shows digital growth, increased customer demands and the growth of online shopping platforms. Philippine marketing executives use data analysis, multiple marketing channels and unified advertising strategies to reach various customer groups because their country has a highly connected population that uses mobile devices and social media platforms.

The specialists use AI-powered analytics tools together with marketing automation software and personalized content approaches to enhance their advertising campaigns and track their financial results. They lead projects which combine conventional advertising methods with online platforms to help businesses stay relevant in a market which experiences rapid shifts in consumer preferences. The Philippines' cultural variety and bilingual workforce give marketing executives the ability to develop strategies which will succeed in every region of the country, thus creating a business advantage for companies wanting to grow their operations.

Marketing leaders enable organizations to achieve their business objectives through their strategic control of brand position, market entry strategy, and customer experience management. The company develops its sustainability communication practice together with its corporate social responsibility campaigns, while using storytelling techniques to build brand credibility and win consumer trust. The marketing leaders in the Philippines develop creative solutions through their analytical skills to create business solutions for multiple sectors, including consumer goods, technology, retail and tourism. Their work at the company helps create permanent brand value, unique market positions, and new marketing methods, which boost the company's success in competing with international rivals.

CEO Insights Asia in this issue presents a list of ‘Top 10 Marketing Leaders from Philippines - 2026' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 Marketing Leaders from Philippines - 2026

Company Management	Company Name	Company Description
Carlo Rosales, CMO	KwikCare	He is skilled in leadership, marketing strategy, project management, email marketing, and content marketing strategy, with additional expertise in brand development, digital marketing, and more
Derek Sotto, Marketing Director	Ayala Land	A global marketing professional with 23 years of experience across diverse industries, including beverages, personal care products, energy, and real estate
Georgette Barrera-Jalasco, Head - Marketing	Inchcape Philippines	An experienced marketing professional who excels in brand building, advertising, research, and strategy development, with an ability to drive campaigns, strengthen market positioning, and more
Katrina Sampher, CMO	Link Digital	She has more than 16 years of diverse professional experience in partner marketing, telemarketing, recruitment, digital marketing, and employee engagement
Kim Martin Viray, Head - Marketing Communications	GCash	A marketing professional with thirteen years of advanced marketing communications and product management experience across diverse industries, with expertise in brand strategy, campaign execution, and more
Marben Portucela, Co-Founder & CMO	Media Clinic	He specializes in social media marketing, web design, web development, and video marketing, with additional expertise in content creation, digital advertising, search engine optimization (SEO), brand strategy, and more
Marie Aiza Soller- Garcia, Head - Marketing & Public Relations (Philippines)	Singapore Airlines	With over 15 years of experience across aviation, tourism, advertising, and public relations, she blends expertise with a passion for cultivating brand-driven storytelling
Prince Celo, Head - Marketing & Business Development	The Medical City	A healthcare marketing and sales leader with over 18 years of experience, he drives trust-based branding, strategic storytelling, and community-focused engagement
Renzo Belardo, CMO	Sprout Solutions	A marketing leader with over 30 years of experience in growth strategy and marketing leadership, he drives AI-powered marketing and go-to-market strategies to support sustainable business growth
Star Sanchez, CMO	JuanAssist	She specializes in content strategy, design, social marketing, campaigns, web content, creative editing, webinar hosting, market research, and prospect marketing

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