Top 10 Country Managers from Thailand

Phakkaporn Pirachat, Country Manager, PU Prime Thailand
Phakkaporn Pirachat : Building Sustainable Trust & Growth in Thailand's Forex Market

Thailand has long been recognized as one of Southeast Asia’s most dynamic economies, driven by a blend of traditional industries and emerging sectors. Businesses here are increasingly adapting to new consumer behaviors, sustainability demands, and the rapid growth of fintech and digital platforms. Against this backdrop, the role of a Country Manager has become particularly significant. Country Managers in Thailand are not only responsible for navigating the nation’s competitive market but also for aligning global business strategies with local culture and economic realities. They bridge international ambitions with domestic opportunities, ensuring companies remain both relevant and resilient. Their ability to lead teams, foster innovation, and adapt strategies to local conditions often defines the long-term success of multinational organizations in Thailand.

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Top 10 Country Managers from Thailand - 2025

In Thailand, a Country Manager has a lot of responsibility, demanding a combination of strategic leadership, market knowledge, and operational expertise. At the crossroads of global strategy and local execution, the Country Manager is responsible for all company activities in the country, including delivering on corporate objectives and serving the various constituencies that can help you succeed in the unique Thai landscape.

A main aspect of the position involves developing and fostering key relationships across domestic and multilateral government agencies, industry partners, distributors and members of internal teams. Thailand’s varied business environment requires an ability to navigate regulatory frameworks, recognize regional variations, and respond to new and developing economic trends. The Country Manager has their finger on the pulse of the market, routinely assessing market changes for new opportunities for market growth or market risk and shifts in customer behavior.

"Country Managers from Thailand bring resilience and creativity to businesses facing unpredictable changes in regional markets"

In an operational sense, the position requires coordinating activities across a variety of areas, including sales, marketing, finance, human resources and supply chain. The Country Manager ensures that all functional areas are working together, enabling efficiency and high-quality service. Developing talent is an important component, emphasizing coaching for leaders, collaboration between functions, and an accountability culture. Strategic planning is also a primary responsibility. The Country Manager develops an annual business plan, lines up performance targets and produces a plan for execution based on data. Ongoing discussions with regional and global leadership will communicate activities and alignment, and quickly adapt to changes in the market.

In the end, Thailand's Country Manager is the company's local champion for deepening its footprint, promoting sustainable growth, and ensuring that the company's values and objectives provide a consistent and constant lens through which everything operates.

CEO Insights Asia in this issue presents a list of ‘Top 10 Country Managers from Thailand - 2025' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.

Top 10 Country Managers from Thailand - 2025

Company Management	Company Name	Company Description
Diego Lozano Heredero , Country Manager - Thailand	Potico.co.th	With a background in international business and a focus on digital transformation, he is committed to driving innovation and expanding the company's market presence
Eak Sakolarj , Country Manager - Thailand	Dorf Ketal	With experience in business strategy, marketing, and operations, he has led market expansion initiatives, driven significant revenue growth, and strengthened brand presence across Asia
Himanshu Sagar, Country Manager - Thailand, Philippines & ISC	Suntory Global Spirits	With a background in consumer goods and brand management, he has driven significant growth in key markets by leveraging deep industry insights and fostering high-performing teams
Jirasak Phisitsak , Country Manager - Thailand	Viatris	An executive with over 30 years in the pharmaceutical industry, recognized for driving corporate growth through strategic direction, stakeholder engagement, and market development
Missy Yang, Country Manager	Garmin	With a foundation in marketing and business strategy, she has doubled brand awareness across Asia and driven more than 30 percent revenue growth in Thailand within two years
Phakkaporn Pirachat , Country Manager	PU Prime Thailand	She began her career as a business owner and investor, transitioned from the skincare industry to Forex, and now leads with a focus on sustainable, human-centered growth
Siri Porncharoenrit , Country Manager	Scope Markets	An experienced professional with over years of expertise in the Forex industry, her diverse and rewarding career has been primarily focused on trading, strategy development, and market analysis
Taraporn Klinklaikun, Country Manager - Thailand	Viva Healthcare	She has more than 30 years of diverse professional experience in the Thailand pharma and healthcare market, including business development, sales, and marketing management
Thipaporn Daungmak, Country Manager	Traveloka	She oversees the company’s growth strategy and operations in the region with her expertise in the travel and tech industries, and is passionate about delivering customer-first experiences
Winnie Wong , Country Manager - Thailand & Myanmar	Mastercard	She champions digital and cashless payments in the region, playing a key role in engaging regulators and stakeholders, with expertise in stakeholder management, business relationships, and more

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